Ken Evoy’s SiteBuildIt Versus WordPress Blogs – WHAT?
An ActiveBlogging Member mentioned an email he received on Ken Evoy’s ‘blog attack‘ recently. I had read the email before, but didn’t want to comment on it.
But, when a member asks, I try to answer…
First off, I want to say that I have the utmost respect for Ken and his products. I bought one of his reports many years ago (‘Make Your Site Sell‘, now free to download), and found it delightful and a great guide to search engine optimization.
And although I’ve never personally used his Site Build It website packages, I’ve heard good things about them (with the exception of cost, which is somewhat high).
However, his current attack on blogging is disturbing to say the least. Here’s why:
Blogging is NOT WordPress. It’s very easy to attack blogging – many people are doing it wrong. You shouldn’t start a blog talking about your day, or your hobbies (unless they can be moneymaking), or mundane things. These kind of blogs take a long time to build traffic, and can wear you out. Instead, focus on tight, profitable subjects, use good keywords in your posts, and be ready to monetize visitors at every opportunity.
However, in his discussion, blogging and WordPress are used at times interchangeably, since he moves from attacking blogging to attacking blog tools that ‘duplicate’ standard websites. One is writing; the other is a tool.
The difference is huge: I only write (blog) on a few of my sites, but I use WordPress on just about all of them. It fills in as a static site, with easy to manage pages (far easier than anything I used before blog tools). I use it for sales sites. I even use it for ‘fake’ blogs, where I string together articles I didn’t write on topics I’m not interested in – but that make me money (shhh, don’t tell anyone). WordPress as a tool is extremely flexible and can do just about anything. But successful blogging requires more attention and care to succeed.
And ‘blogging’ as such, is writing. ANY site will require content, and whether you call it blogging or content building or anything else, it will be writing that you have to create, with all the attendant effort and problems.
I don’t think cherrypicking results leads to a fair or proper comparison. In comparisons between his Site Build It product and WordPress, items are tweaked to look good, but leave out important details. For instance, on his chart, he shows that both are free to setup – true, but while WordPress remains free forever, Site Build It charges a yearly fee (currently about
$400 [CORRECTION: $299]). Not a problem, but a rather important fact to leave out.
Likewise, additional tools: while keyword tools are included in Site Build It, WordPress users have access to quality keyword tools at low cost – for example WordTracker can let you keyword search for a whole month for about $60 – plenty of time to target your site, and still far below the $299 price tag for Site Build It.
Also, he mentions leaving a blog for two months and noticing how it drops in traffic. But the fact is, any technique that keeps traffic flowing to ANY type of site can be replicated on a blog. So there doesn’t need to be a drop in traffic!
Lists are made to put a product in the best light, and I understand this – but skewing things this severely does WordPress an injustice, and could backfire. The person thinking Site Build It is inexpensive and comprehensive will get a bit of a rude awakening if/when they decide to go for it.
WordPress is not just a blogging tool. I think this actually is the reason for the attacks. Frankly, WordPress can be used to set up just about any kind of site – a direct competitor to Ken’s Site Build It product. And an additional item is control – I have total control over my sites, and I can move them, adjust them, tweak the contents, or do just about anything. While this is a double edged sword (I’m also responsible for maintaining them), in my case, I prefer this. However, for others the extra cost of Site Build It might mean they have less to worry about, and can concentrate on their business – but at a price.
Nonetheless, despite my opinions about the campaign, Site Build It does seem to be a good product with a solid reputation – so feel free to check it out if you wish.
However, WordPress allows you to start online an an incredibly low cost. Like an automobile, you can just speed along fast, or spend your weekends poking under the hood. It’s a powerful tool – but YOU control how you use it.