WordPress And Fingerprints - Does Google Always Know Who You Are?
I could spend words and words leading up to the simple answer to this question:
Yes.
And there’s not a darn thing anyone can do about it.
I was prompted by this when I heard of a product that promised to ‘hide’ WordPress from the search engines. Of course, every product has its hype, and that IS a neat way to advertise it. In fact, I suspect he/she may get sales because of that angle.
However, there’s really no way to hide WordPress, as long as it uses WordPress to make the site. For instance:
- Every WP site needs a /wp-content/ directory as well as /wp-admin/ and /wp-includes/ - and these are all ‘visible’ from the site.
- There are files besides index.php at the blog root - and although you can move the CONTENTS of wp-config.php (for security reasons), the file still needs to be there. You’ll get an empty page if you try to look at it - but you will get something. And Google can do the same thing.
OK. So, the question is, since Google knows my blog is here, and I’m using WordPress, should I care?
No.
And the reasons are very simple:
- Google wants to index information - if you have information on your site, Google wants to index you. And a WordPress blog makes it easier to index, not harder, since it’s a known product, with a familiar structure and layout (not to mention syntactically correct HTML, which a ‘roll your own’ product may not have).
- Likewise, ANY site with crap on it is Google’s bane. Thinking a bad site will get away with it because Google doesn’t recognize the underlying framework is like saying you can confuse people into buying a straw house just because it’s in an nice neighborhood. And while it may work in the short term, search engines are smart, and bad content will be found out.
So watch out for the hype - CONTENT is what gets a site noticed by search engines. And while we may not be able to hide our WordPress ‘roots’, I see no reason to do so!
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