I admit it – I don’t tweet. And although I’ve asked around (and researched), I’ve yet to find a compelling business reason to tweet anytime soon.

To the uninitiated, Twitter is a site where people can post up to 140-character comments on what they are doing. Although that is over simplified, think about a friend wandering around with a phone telling you what he’s up to while he’s doing it, and you get the general idea. People drop in and subscribe to see what’s going on with a particular person – “subscribing” to the tweets.

Now I’m not saying Twitter is a waste of time (the same could be said about blogs, or reality television, or even books by some people). However, as Brian Williams pointed out on Thursday’s Daily Show, he doesn’t twitter because he doesn’t feel his day to day life is interesting enough. Since a world-renowned journalist and television personality doesn’t see himself twitting, I feel I’m in good company.

However, some people can and should Twitter – for example:

• If you’re Bradgelina, imagine the benefits of twitting everyone in mind-numbing detail about the next baby you’ve adopted, or the work you’re doing in New Orleans. You WILL have an audience – and you could make (another) difference.
• If you run a company, employees twittering can help put a human touch on your products and company. Imagine a tweet stream from an auto executive while asking for money in a Congressional hearing – I’d read that.
• If you’re at a current event, you could tweet while it’s live – the ultimate real-time coverage – and spend 140 characters per comment tearing down the speakers, presenters, and pointing out how much smarter you are than everyone there (no joke – as the Twitter examples and comments on Dan Perry’s blog shows, people are heavily into Twitter-Trashing).

So do you Twitter? Personally, I’m always looking at the bottom line as to how it relates to business. Not being a celebrity/wanna-be celebrity (and therefore not needing to promote myself as part of my “business”), the question is: how can Twitter help my business? If you can find a solid business reason to add it, then do so.

However, Brian Williams and I will sit this one out – at least for now.