Some people install WordPress in a subdirectory, so they can point to their blog from their main site.

The initial impulse usually seems to be to name the directory /blog/

This is often not a good idea, for a couple of reasons:

Keywords in the URL are valuable. This is prime real estate in your Search Engine Optimization efforts, and shouldn’t be ignored. For example, if you’re doing a blog on dog training, which do you think benefits you more:

http://egwebsite.com/dog-training/index.php

http://egwebsite.com/blog/index.php

Install your blog in a subdirectory called …

Many people ask if it’s OK to get a domain with someone else’s business name or trademark in it – here’s why you shouldn’t…

“Above the fold” is an old newspaper term – since papers arrived folded, the top half was seen first – so obviously, if you wanted to get attention (and encourage people to read the paper), you put your best stories “above the fold”.

On the Internet, you’d think this was not a problem, but we still have a ‘fold’ to deal with – the first part of the web page that appears in our browser window. Anything below it has a problem – because if this top section doesn’t attract, …