I made a blog post recently on Adwords and costs – for example, say you pay $1 per click, and 5% of the people buy (a very good rate). You can figure out the cost per sale easily with a little math:

(PRICE PER CLICK) / (PERCENTAGE BUY) = (AD PRICE PER BUY)

In our case, $1 divided by 5% (0.05), or

1.00 / 0.05 = $20.00

or $20 per buy.

Look at it another way:

You spend $1×100 or $100 to get 100 people there.

You sell 5%, or …

I was reading a forum today, where people asked about their top three picks for Internet Marketing books.

That’s a tough one – if I was to pick two books on just marketing, I’d probably recommend one on mental sales techniques like Robert Ciadini’s “Influence” or Dan Kennedy’s “The Ultimate Marketing Plan” (which I’m currently reading).

For money making, I’d want a book specializing on specific methods – Robert Kiyosaki’s “Rich Dad” series for real estate, or Tim Ferris’ “4 Hour Workweek” and Chris Carpenter’s “Google Cash” for affiliate …

From time to time the question arises – should I use HTML email instead of text email?

Let me tell you a little story…

I subscribe to the TigerDirect email list. It’s one of the few I open all the time that comes from a store, and I read it right away.

Or at least I used to.

You see, awhile back they tweaked their emailing, and the link that I clicked on each time stopped working.

It took awhile to troubleshoot it (partly because I didn’t consider …

From time to time I like to get input from my members on various topics.

Enter surveys.

Although you can add permanent surveys to your blog (for example, with a plugin called Democracy, which I discussed in the April 2006 issue of “The ActiveBlogging Report“), there’s times you want something simple.

Enter SurveyMonkey.

I’ve used them a few times, and found the service quite good. You simply set up your questions, then activate the survey, and invite people to fill it out (of course I’m simplifying this but the …

An ActiveBlogging Member mentioned an email he received on Ken Evoy’s ‘blog attack‘ recently. I had read the email before, but didn’t want to comment on it.

But, when a member asks, I try to answer…

First off, I want to say that I have the utmost respect for Ken and his products. I bought one of his reports many years ago (‘Make Your Site Sell‘, now free to download), and found it delightful and a great guide to search engine optimization.

And although I’ve never personally used his Site …