Home » Blogging, Business

Are You Blogging To SELL?

Face it, when you blog, you’re selling, even if you don’t think so…

A post might be to mention a product or service – direct selling.

A post might be to highlight your knowledge or abilities (or opinions) – selling YOU.

A post might be to discuss your product or service – still selling.

And so on.

Even if you’re writing to be entertaining, THAT’S selling – because if you grab people with your writing, they’ll come back, and the potential opens up for more – more exposure, more advertising clicks on your pages, more opportunities for that book deal or consultancy gig, or whatever.

I fear too many bloggers write, but lose focus on that need to sell. And with just a bit of effort, their posts can move ahead of the pack, and get more rewards, too.

So I was pleased to open my email last week and see Ken Evoy’s report on writing to sell is now free for the taking – ‘Make Your Words Sell!‘ can be downloaded and read at your leisure.

Of course, there’s a sell behind it (he is involved with Site Build It, managed websites for beginners), but that doesn’t change the fact that the report is free, interesting, useful – and an excellent guide to improving your writing.

Because even if you never plan to write an ad in your life, every word you do write is selling something – so why not do the best selling job possible?

Digg this! Add to del.icio.us! Stumble this! Add to Techorati! Share on Facebook! Seed Newsvine! Reddit! Add to Yahoo!

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.