“Above The Fold” And Why It’s Vital On Your Blog (Part 2)
Especially on WordPress blogs, many themes place a huge picture right up top. While pretty, this valuable space is static and dead, and forces visitors to start scrolling right away.
For example, the image in the Default WordPress theme is 200 pixels high - with padding, the top of the first headline is about 250 pixels from the top of the browser window.
On my system, the Firefox browser frame adds another 150 pixels or so. Taken together, the 400 pixels of vertical space means I’ll just barely see the first headline on an 800×600 computer screen - IF the browser is fully open.
And if the browser is even half-height, I’ve lost viewers unless they scroll!
The solution? Try to minimize top images, and make them count.
And although the Default WordPress theme is easy and simple to use, you should try another. The ABTheme is flexible, and can have any size top header image (even no header if you wish).
But if you do wish to use the Default theme, I’ve modified it to show a shorter top image - 100 pixels instead of 200 pixels. You can download the reduced-height header Default WordPress theme here. Just unzip and add to your WordPress /themes/ directory.
While not everyone agrees on the importance of above the fold online, maximizing your readership IS vital, and if a few tweaks like this will help, then give them a try!
(By the way, the Default theme modification is a version I created for my report ‘Top 10 Tricks To Dominate Your WordPress Blog With CSS!‘, and is one of the various header effects I talk about in there - you’re welcome to pick up a copy to get other style tips and tricks to modify for your blog.)
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